Even though I feel as if I am being extremely repetitive, the group project that I have been working in has been of great interest to me. Even after posting a few times about the same topic, I still find and discover new things to touch upon and share on this blog. For example, after collaborating with my two partners for my group project, it became clear to me just how intense the retouching is on photoshop.
First of all, it never made sense to me as to why producers feel the need to alter images. In that sense, they are just portraying an unrealistic body or face. Right from the bat, consumers are seeing something that is not real and this gives them the idea that maybe the looks being portrayed are obtainable. In today’s world, we have a serious issue with obsessing over the way we look.
When it comes to being satisfied with the way one looks and having a lot of self-confidence, this has always been an issue in our society. Since the beginning of time, there has been a specific body that has been known to be the “ideal” body type. In the fifties and sixties, that body type was more commonly associated with one like Marilyn Monroe’s. Unlike today, the popular models and movie stars that were publicized back then had more of a “healthy” and curvy look to them. As times have gone on, women are becoming more and more obsessed with their bodies and they have been striving towards a body that is not just unhealthy, but obviously unrealistic. When models have photo-shoots, their images are completely airbrushed and mapped to perfection. Anytime we see images of models or celebrities plastered on the Internet or on magazines, we should automatically associate these images as fake and unattainable.
With the rise of technology, it becomes possible to portray this unrealistic body type and with new systems and editing programs, it is clear that these bodies are NOT real. The images portrayed are by popular demand and for as long as we continue to consume these unrealistic and fake body types, the more it will occur. In my opinion, I believe that there is a deeper, psychological affect that causes us as humans to be addicted to not only the media, but also addicted to wanting what we cannot have. More specifically, I feel as though we already recognize celebrity bodies on the Internet as unrealistic but we become blinded by what we know and automatically believe we can become that.