A Quick Take on Kindle Fire

Chapter 6 of The Shallows has a great little bit of information in the beginning about one of the more revolutionary products of this decade: Amazon’s Kindle Fire. I’ll admit, when the Kindle Fire was first announced, I was very skeptical. I thought there was no way that the concept of electronic book reading would work. I also thought thought that since no one uses an iPad solely to read that the market for the Kindle was weak. As of May of this year, Forrester Research announced that the Kindle Fire is the second best selling tablet behind the iPad. It has sold over 7 million units in under 2 years. The original Kindle (the one that Carr talks about in chapter 6) has sold over $4.5 billion. It’s safe to say that there is a market for the Kindle Fire.

With the Kindle proving to be a success, you would think that electronic reading would be the next big thing and in a lot of ways it is. But what makes me a little bit shaky about the market and the product is the performance of the Nook. The Nook, a device sold by Barnes and Noble, functions almost the same way as a Kindle yet its sales actually went down 20% during the 1st Quarter of 2013. But, putting the Nook aside, it’s easy to tell (and Carr actually is quoted as saying) that “The Kindle points to the future of digital readers.” Gone are the days where people line up on those little stores in the streets for their daily paper. Essentially, this Screen Shot 2013-09-24 at 10.05.48 PM has become this Screen Shot 2013-09-24 at 10.07.09 PM.

And while I necessarily don’t think that’s a bad thing, I do think that getting your news from the newspaper’s actual article has become a thing of the past. More and more you see tweets that have the link of the article, along with a short quote either about the article or from the article itself that entices the reader to click on the link. Personally, I feel that Twitter is the way that most people will be getting their news in 5-10 years.


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